As a high school wrestler with strict weight restrictions, Rob knew that health and nutrition would play an important role in his life. Rob followed that thread and his heart, and began his career as a personal trainer. He was struck by how many people complained to him about their failed diet plans. Exercise wasn't working; their eating plans were hard to stick to, and eventually they stopped losing weight. They plateaued-and just quit. So Rob went to work. His compassion to help people to be successful in reaching their size goals spurred him to learn everything about how the body processes food, how it reacts to starvation diets, and the part nutrition plays in that process. Rob's tenacity earned him a certification in Sports Nutrition and Weight Management at the International Fitness Professionals Association.

Currently, with over 20 years as a fitness and nutrition expert, Rob developed his own philosophy. He specifically addressed the fastest way to get rid of fat while preserving muscle - as well as recognizing the way people live and their love of food. Through years of scientific and nutritional study and practical application, Rob developed the concept of customized eating plans that were guaranteed to help the body burn fat fast and keep it off. Rob continues to reach out to people everywhere, helping them achieve their goal sizes on the Rob Nevins' Skinny Switch Secret™. It is his top priority to guide people to a lifetime of well-being - and as his 40,000 clients will tell you - his program works.